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Researchers used it to transform proportion to a percent by multiplying by Weighted Mean. The research used it to get the quantity to be averaged in assigning weigh, using the frequency distribution and also to measure the evaluation of the respondent in the questionnaire. Four point scale served as the basis of interpretation of the results that were arbitrarily prepared.
The weighted mean of the evaluation used to interpret based on the four point scale. Scale Value Mean Range Interpretation 4 3. Standard Deviation. The researcher used this because it is the most commonly used indicator of the degree of dispersion and the most dependable measure to estimate the variability in a total population from which the sample came. The t-test for independent sample used to determine whether or not there are significant in perceiving the effectiveness of green marketing in Papemelroti.
Decision Criteria. The formulated hypothesis both null and an alternative used to test at 0. The decision whether to accept or reject the null hypothesis used made using the following criteria: a. Accept the null hypothesis Ho if the computed value is less than the tabular value. Reject the null hypothesis Ho if the computed value is equal to or greater than the tabular value. The data were collected and then processed in response to the problems posed in chapter 1.
The profile of respondents includes age, gender and classification of respondents as customers and employees. Profile of the respondents Customers Employees Total 1. Based on the survey conducted, it is shown that higher percentage of respondents comes from below 20 years old as regard to the customer. It was observed that most of the customers are coming from the young adult.
Perhaps, people now following the trends and most of them want to try the new one. In terms of the adult, most of them prioritize the need of their family and never mind the new trends. While there are 4 male respondents or the Female respondents have a larger amount of percentage. Perhaps, Papemelroti is frequently entertained by female customers who enjoy their products. Employees of the Papemelroti belong to the equal number of group with regards to the gender.
They want products that will bring out their creativity. Table 1 2. Durability of Products 3. As to its durability of products, customers responds to it with a mean of 3. It has a composite mean of 3. As to its Presentation and packaging, customers responds to it with a mean of 3. As to its safety for the environment, customers responds to it with a mean of 3. Perhaps, both of them assessed the same result as effective. Table 2 2. Cuts down waste 3.
As to how much it cuts down waste, customers responds to it with a mean of 3. As to how much it lowers cost in term of expenses, customers responds to it with a mean of 3. As to its Saves time, money, energy, and resources, customers responds to it with a mean of 3. Customers and Employees perceived same level of effectiveness with regard to the use of organic ingredients. While in the part of employees, they make it sure to produce eco-friend products so the results shown that employees value more the kind of ingredients they are using.
Both customers and employees perceived that majority of the people are not aware of green products and their uses to rank at number 1 tallied with 46 out of sub-total. On the second spot, Green products require renewable and recyclable material, which is costly as the 2nd most common problems of green marketing tallied with 34 or Third is, Majority of the customers are not willing to pay a premium price for green products a total of 29 or The fourth common problem is, It does not make any difference at all in comparison with other paper products tallied with 18 or It is observe in the previous table that the employees garnered a higher level of effectiveness than the customers, maybe because most of the customers are not aware of green strategies.
And the result in table 4 reflects that possible problem of the green marketing strategies is, Majority of the people are not aware of green products and their uses to ranked at the first place to match the statement in the previous result. The problem is that customer needs a wide range of advocacy in green marketing because obviously most of the customers are not aware of green strategies.
If you have a green marketing strategies advocacy, company needs an advertising campaign that customer feel the important or the message of green marketing and to appreciate it well. Both customers and employees perceived that, we should give importance to many customers keep away from it, because they think it is just a company gimmick rank at the first place with the total of 26 or the Ranked as a second possible is, most customers choose to satisfy their personal needs before caring for the environment tallied with 27 or the Tied at third place for the problems customer faces is Requires Technology, which requires huge investments with the total of 20 or the Both customers and employees suggests that Launch information campaign for customers to feel that they can make a difference by supporting green marketing rank at number 1 tallied with 38 out of sub-total.
On the second spot Give importance to the benefits that customers might get like; they can save from it, tallied with 36 or Tied at Fifth is, Publicize stories of the companies and employee's green initiatives and Asking and respecting customers choices and preferences as total of 25 or And sixth suggested is Shifting to the online space will attract more customers as total of 16 or 8. Employees 3. Result shows that in the first strategy, the tabular value of 2.
In the second strategy given, the tabular value of In the last strategy given, the tabular value of 1. To sums up the result given, it can be shown that the overall result based on the computed values, the null hypothesis was accepted in all green marketing strategies of Starbucks. That the perception of both customers and employees do not significantly differ regard to the implementation the green marketing strategies of the said company.
They view it as a high effective strategy to use as a marketing tool and will gain a loyal customer that can patronize their product. Base on the computed values shown in the Chapter 4. It can be seen that in some of the green marketing strategies, employees perceived it higher as to its effectiveness compared to the customers, but the result still shows that they have almost the same perception towards the strategies given. In the set of the given problems when tallied together it exhibit that one of the possible problems of the green marketing is facing is that, majority of the people are not aware of the green products and with their uses.
Green marketing is a positive tool for Papelmeroti to attract more loyal customers and based on the result of this researched, the perception of both customers and employees do not differ and exhibit a high level of effectiveness t them.
Green marketing offers a great customer relationship to the customer and to Starbucks, which results a well-tested outcome. Statement of the Problems The scope of this research focuses on determining the effectiveness of the Eco-Friendly products of Papemelroti. The study will determine the awareness of customers in the Eco- Friendly campaign of Papemelroti. Hypothesis Ho: Respondents perception does not differ significantly with regard to the effectiveness of the Green Marketing Strategies of Papelmeroti when they are grouped according to: 1.
Profile of the Respondents 1. Meanwhile, there are thirty nine male respondents who are classified as customers and employees as well. As observed, there is a minimal difference between the two but seemingly female ones are more dominant frequent customers of Papelmeroti as compared to male ones. It may mean that at this age, they are productive in buying Papelmeroti goods. As for the equality of all the data, the researchers has eighty respondents and divided both categories into two which has seventy three respondents for customers and seven for employees to determine if there is a significant difference as to the perception of both categories.
As perceived by the respondents, how effective are the green marketing strategies of Papelmeroti in terms of: 2. For Safety for the Environment, it gained a three point forty eight while the Overall Quality gained three point forty four. In totality, it has an average mean of three point thirty with an Effective interpretation. As to its health initiatives it has a composite mean of four point forty six with a highly effective interpretation as well. In assurance that there is no pesticide contamination, it gained four point thirty nine to interpret it as a moderately effective.
As to its benefits to balance the normal diet, it gained four point twenty with a moderately effective while the safeness for environment, gained four point forty four to interpret it as a moderately effective strategy. As to its capacity to cut down waste is three point twenty one with a highly effective strategy, as to its effectiveness to lower the cost in terms of expense it garnered three point eighteen to interpret it as a effective strategy.
For the Saves time, money, energy, and resources, it gained a three point twenty four to interpret it as effective strategy. As to its opportunity to contribute effectiveness to the community, it gained three point twenty five with a effective interpretation,which mean it has an impact in providing green marketing strategies of Papemelroti 2.
What are the problems that green marketing strategies of Papelmeroti encounter in terms of product? It noticeable that the employees garnered a higher level of effectiveness than the customers, maybe because most of the customers are not aware of green strategies. As the result it reflects the possible problem of green marketing strategies and Majority of the people is not aware of green products to rank at the first place.
What are the problems that green marketing strategies of Papelmeroti encounter in terms of marketing? As the result it reflects the possible problem of green marketing strategies and Many customers keep away from it, because they think it is just a company gimmick to rank at the first place.
What are the possible solutions to the problem of the Green Marketing of Papelmeroti? The result of the survey conducted that the possible solution of the problem is to show the benefits of the customers that might get. The management of Starbucks needs to implement such possible solution to answer those needs. Conclusions: 1 Profile of the Respondents It would seem that the dominating number of persons from both groups of respondents as to their profile runs at almost the same count according to the result.
In terms of age, respondents for both categories under the age bracket of twenty to twenty-nine. As to gender, it can be seen that there is a small gap of population of female respondents as compared to the male respondents. As to classification, it seen that most of the respondent is customers and the population of employees are not that higher.
Perhaps, employees and customers have the direct effect on it that why they perceived it as effective. While in the part of employees, they make it sure Saves time, money, energy, and resources.
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